TVET institutions are often perceived as second class and inferior to colleges and universities offering academic degrees. Few people choose the path in acquiring TVET as basis for an occupation because of the notion that VOCTECH jobs are not noble. This perception must improve in a manner of transforming the corporate image of TVET institutions. One of the best strategies to weed out this stigma is for TVET institutions to strengthen their good reputation and wholesome image that will further attract client patronage and retain stakeholder loyalty. This study investigated the Corporate Image-building (CIb) activities of TVET institutions of the Socialist Republic of Vietnam as perceived by its school administrators.
